In 2023, Anderson Trucking launched ATS FreightMatch, a freight-finding app that allows drivers to search for available loads, book loads within the app, and update their progress in real time. Unlike competitor apps, FreightMatch feeds off of powerful data—creating a really robust interface, and helps facilitate a more efficient booking process for drivers. As lead designer on the project, I helped define the UX strategy, visual design and overall creative direction. Since its launch, the ATS FreightMatch app has seen widespread adoption across the ATS driver network.