An Alternative Adventure.

The Electric Highway is a stretch of road connecting the Twin Cities to the North Shore of Lake Superior. The route was branded as a part of Great River Energy’s ReVolt campaign, helping to educate and promote the use of electric vehicles, aligning with their many initiatives focused on green thinking and alternative energy usage.

Dozens of electric vehicle charging stations follow I-35 to the scenic Highway 61 towards Grand Marais, allowing EV owners to now travel north without the range anxiety of knowing where the next charging station will be.


Client

Great River Energy

Deliverables

Microsite

Role

Art direction, UX/UI, digital design