I was tasked with branding The Electric Highway and creating a microsite that served as a digital tour guide for those taking the trip. Along the way, participants could collect a series of badges correlating with nearby points of interest and destinations. Each badge served as an entry into a sweepstakes and as a digital passport to admire the “electric miles” you had put behind you. I’m a total sustainability nerd, and I find myself constantly looking for ways to lower my carbon footprint. Being able to achieve that with design and digital thinking was very rewarding.