Milwaukee Tool
A family of cordless tools with enough power for heavy-duty commercial construction.
My role
Product Design
Art Direction
Art Direction
In 2019, Milwaukee Tool revolutionized the power tool industry by introducing the MX Fuel product line; a family of cordless tools with enough power for heavy-duty commercial construction. Run solely by batteries, the tools require no gasoline and little maintenance, making any tough job a lot easier and safer.
I worked closely with the team at Horizontal Digital to design an exciting new experience for the launch of these products. Our goal was to highlight the ease of use and compatibility with battery packs and other existing Milwaukee Tool products. Together with UX, copywriters and strategists we designed an engaging experience that mirrors the industry-first ergonomics of the M12, M18 and MX Fuel product lines.
