From the backyard to the brewery.

I started Nershfest with two friends in 2012. In its first form, the event was more or less a glorified house party with a Spotify playlist. Now only five years later, Nershfest is the fastest growing music festival in the Twin Cities. We’ve seen dramatic grass roots growth over that time, and are continually amazed at the positive response by both patrons and participants. The festival was first inspired by revered bluegrass guitarist, Bill Nershi and his legendary performance at Papa Charlie’s bar in Lutsen, MN in the Spring of 2012. In 2015 we started a partnership with the Minnesota Music Coalition, helping to support and connect the Twin Cities’ creative community of independent musicians. Since then Nershfest have raised nearly $50,000 for the nonprofit.


Client

Nershfest

Deliverables

Music Festival

Role

Co-Creator / Creative Lead