Ovative Group is a nationally recognized, digital-first media and measurement firm.
Ovative is a nationally recognized, digital-first media and measurement firm. They help clients measure and optimize their marketing investments to incremental profit, driven across online and offline sales channels.
In 2020 I redesigned their agency website, focusing on their highly-visual brand and vast capabilities. I worked closely with their internal marketing team to ensure that the new experience encapsulated the culture and direction of the business. We went through all the steps of a large-scale product design project—being mindful of the different audiences the site needs to account for. The experience is meant to serve as a business development tool, but also as a beacon for Ovative’s fast-growing culture, aimed at attracting talent in all departments. Since the launch of the new site, Ovative has doubled in size in terms of full-time employees.