Single track in your own backyard.

As an avid mountain biker, my Dad is always looking for new trails to explore around the Twin Cities area. Unfortunatly he lives in an area without any designated mountain bike trails, and often finds himself sharing established wooded paths with dog walkers and trail runners. So, to avoid any collisions with unsuspecting park goers, he decided start an advocacy group to help build safe, well-built mountain bike trails in his home city of Minnetonka.

The goal

Build a strong local following of cyclists and Minnetonka residents to help in convinving the local park board to approve the building of designated mountain bike trails.


Minnetonka Mountain Bike Trail Advocates


Brand identity, website, marketing materials


Art direction, UX/UI, digital design